§ 04 — About
Who we are
The value
Backspace is a youth marketing studio helping brands connect with Gen-Z in impactful ways — through event production and market research.
Most brands try to talk at Gen-Z. We put them in the room instead: community events with real attendance, plus qualitative research that explains why it worked and what to do next.
Brand values
Community First
We don't rent an audience. We build rooms people want to come back to, and brands get to belong to them.
Culture, Not Trends
We work from real conversations with Gen-Z — not a trend deck. That's why the work lands instead of chasing.
Proof Over Promises
RSVPs, attendance, bar sales, engagement. Every activation comes back with numbers you can use.
Made With Care
From the signage to the run of show, the details are what make an event feel like it's theirs.
How we work
Boutique by design
Backspace is kept intentionally boutique so that our marketers stay boots-on-the-ground on all things Gen-Z and culture. Our marketers have worked at Google, YouTube, and National Geographic.
nandi@wearebackspace.com