backspace
We bring Gen Z to your brand.
Backspace is a youth marketing agency helping brands connect with Gen-Z in impactful ways.
Event Production〜Brand Activations〜Gen-Z Insights〜Print & Merch〜Community Building〜Qualitative Research〜MVP Creation〜
Event Production〜Brand Activations〜Gen-Z Insights〜Print & Merch〜Community Building〜Qualitative Research〜MVP Creation〜
What We Do
01
Event Production & Promotion
- Venue procurement
- Marketing to drive attendance
- DJ & talent procurement
- On-site production & run of show
- Community outreach & RSVP strategy
- Post-event content capture
- Print & merch (signage, stickers, billboards, t-shirts)
02
Qualitative Research
- Gen-Z participant recruitment
- In-person interviews
- Digitally moderated interviews
- Focus groups (in-facility & video)
- In-person ethnography
- Mobile ethnography
- Persona development & segment deep-dives
- Online bulletin & discussion boards
- Video & mobile diaries
- Semiotics analysis
- Cultural & trend analysis
03
Brand Strategy & MVP Development
- Idea validation & concept testing
- Positioning & brand strategy
- Naming, logo & visual identity
- Go-to-market roadmap
- Landing page & MVP build
- First 100 customers / community launch plan
- Social presence setup & content playbook
- Pitch & investor deck support
Industries
- Retail
- Tech Industry & Products
- Entertainment
- Education
- Food & Beverage
In Their Words
Our bar sales increased by 30 percent on the days we have Backspace events — and everyone is such a great vibe all around. We’d work with them again anytime.